Venergy Australia required the design and construction of a website driven by a content management system that would also facilitate the showcasing and selling of products online. The content management system provides a structured and easy format in which staff can update the website themselves on a daily basis.
In the competitive solar industry, the brand had to be realigned to build strength and confidence. Once a clear understanding of the market was established, Kinetica developed a brand strengthening exercise and creative concepts for the imagery used to promote lead generation.
website was used alongside TV commercials that drove traffic to the site using
the call to action of downloading or receiving the Venergy sales package via
mail. This positioned Venergy as one of
South Australia’s top solar companies