Paving Stone Australia Company commissioned Kinetica Studio to produce a high-end website. The website needed to reflect the Paving Stone Australia brand while providing the ability to capture email marketing with daily deals, creating the first online paver store in Adelaide .
To create the brand, Paving Stone Australiaconducted a brand strategy workshop and SWOT analysis. The information derived from the workshop was applied to the home page designs and brand development. The SWOT and brand strategy workshop helped Kinetica to develop creative brand concepts that were representative of Paving Stone Australia vision, while taking into consideration the core needs and emotional branding ‘triggers’ of the various target audiences.