Although providing Australia’s first dedicated solar installation service, the competitive marketplace of the solar industry created a challenge for differentiating On Solar. Another challenge was being able to target the appropriate audience that actually had the potential of turning into qualified and high quality leads and franchise options.
Kinetica worked closely with an interior designer and sign writer to create the perfect blend of ambience for this new restaurant. The website developed is simplistic and was created as more of a branding exercise, as Kinetica felt that the advertising dollars would be better spent on a new application for streamlining the ever-changing menu at Spice Bar and developing a new iPad ordering system.
Kinetica Studio was also successful in online advertising. Banner advertising produced by Kinetica studio performed two to three times better than previous ads. The banner ads worked to increase traffic to the site by 65% and delivered measurable results that resulted in selling 6 franchises nationally.