Keystone commissioned Kinetica Studio to produce a high-end website for their Australia- wide solar company. The website needed to reflect the Keystone brand, while providing the ability to capture two different demographics, trade and retail.
To create the brand, Kinetica conducted a brand strategy workshop and SWOT analysis. The information derived from the workshop was applied to the website designs and brand development. The SWOT and brand strategy workshop helped Kinetica to develop creative brand concepts that were representative of Keystone’s vision, while taking into consideration the core needs and emotional branding ‘triggers’ of the various target audiences.
The website needed a content management system for daily uploading of images and content. The site also needed to have e-commerce functionality to take payment for courses and performances.
The website needed a content management system, the use of secure logins and daily newsletter updates for daily solar specials. The site also needed to have e-commerce functionality to take payment from wholesale and trade markets.
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