Less Australians went online in April than March but mobile page views have continued to soar throughout the last 12 months, according to Nielsen's new 'Australian online landscape review'.
The report, which provides a snapshot of Australia's online habits for April 2012 compared to March, reveals that while the number of online Australians has dropped over 5% month-on-month to 15.3 million, views of mobile pages have skyrocketed by 182% to 221,192,586 in April this year.
Nielsen put the fall in this year's online audience down to the Easter and school holidays falling during the month of April.
More women spend time online than men, with 7.8 million online females reported in April, as opposed to 7.4 million online males.
But while there are less men online than women, men spend more time in the ether. The average man goes online 81 times a month, while a woman clicks in only 76 times. Furthermore, men spend more time on their PCs than women, with the average time per month for men on a PC at 82 hours, and women 73 hours.
Over fifties make up the largest online demographic, representing 32% of the total online audience.
Perhaps surprisingly, teenagers spend the least time online, with the two to 17 year old age group representing only 10% of Australia's total online audience.
Google remains the top online brand, recording 13,425 unique browsers in April this year, followed by Facebook which attracted 10,795. Ninemsn comes a close third, with 10,439, beating YouTube which scored 8,946.
Other top ten online brands in descending order include Microsoft, Yahoo!7, Wikipedia, Ebay, Apple and Blogger.
The 'Member Communities Category' - made up of various social media networks - saw a 12% increase in audience in the last 12 months. Facebook leads the category, having reached 10.8 million Australians in April, while Blogger is ranked second with an audience of 4.5 million.